Origin of the Meme
In North America, it’s customary for the man to get the woman something nice on Valentine’s Day, e.g., roses, dinner, and chocolates. Some men are more creative.
What do I think of this? It’s commercial bullshit. If you really love your partner, you should show them every day. You don’t have to buy them anything. If you’re giving them occasional gifts and surprises, you’re tasting peaches and cream, right? No, you can’t skip Valentine’s Day. You have to get them a gift for Valentine’s Day.
You’ve probably thought, I don’t have to get her anything. I’m romantic and I buy her stuff all the time. I’m a great boyfriend! WRONG, my friend!
No matter what your girlfriend is like, they’re going to be expecting something on this day. It’s not their fault though. This day was created exactly for this purpose, to put consumers in this situation. Economists are rolling in the money and laughing, I told you it’d work! They’re so stupid!
Think about it. How will your partner feel when her friends ask,
What did you get for Valentine’s Day?
Oh, that’s too bad.
Your girlfriend then has to make excuses to her friends, e.g., We don’t do Valentine’s Day, or I told him not to get me anything. Even if she is set on her beliefs, she will probably experience cognitive dissonance. That’s the power of culture.
Valentine’s Day in Japan
What does this have to do with Japan? Well, it’s basically the same BS in a different place. Japanese economists saw the value in Valentine’s Day, and of course marketed it to locals. The main difference is in Japan, women treat men.
Japanese Valentine’s Day is even less romantic because women are not only treating their lover, they have to treat their whole office and male friends with a few chocolates. This compulsory giri choco was once encouraged, but luckily now many places have policies forbidding this practice. As you can imagine, many women complained about this costly custom. It doesn’t end there though. If women were in a relationship or wanted to confess their love, they were also expected to give honmei choco.
If men were treated to chocolate on Valentine’s Day, they are expected to return the gesture one month later on White Day. Any gift would suffice, but it should be white. Clever Japanese economists, eh? You’ve herded the sheeple right where you want them.